How Winning The Content Game Is Like Building Good Credit

For about two months I’ve been busy making all these “big moves.”

While I was trying to make these big, grand moves, I became buried in each project and disappeared from all things Internet. My thinking every time: “THIS IS IT! This is the home run!”

Wrong. 🙁

When I pulled my head out of my new manuscripts and websites and I looked around, everyone was GONE. About a month ago, sales for Hang-Ups and Hangovers STALLED. Like came to a complete standstill. Like I checked my sales dashboard and whimpered like a baby for a minute (okay, a couple hours).

What the hell happened?

Luckily, there has been an upswing in revenues since I returned to regularly using Facebook and Twitter. Even still, I was making way more money when I had less going for me and that didn’t make sense. For instance, currently I am giving away a FREE book to EVERYONE and I have a sequel coming out. Where is everybody?! I’m finally legit and no one is looking!


The only thing different, like really different, between when I started in February and now, was I absolutely in love with I wrote damn near every day. But I didn’t want to make my living off blog posts. I wanted to be a respected novelist. So I hung up blogging while I focused on new novels.

Was that stupid? Maybe. Dropping blogging cold was an obvious bad move in hindsight.

I’ve come up with a theory: The intellectual property (which is any creative content you sell) game is a game of consistency.

Winning the content game is like building good credit.

(That’s the easiest way for me to grasp it with my financial background)

To have really good credit, you need to take on a debt and then make regular, consistent, payments. There aren’t many shortcuts with credit. Even if you pay off all your debts at once, it doesn’t grant you immediate, great credit. You have to consistently keep making payments. And that’s how blogging works.

Like building good credit, winning the blogging game is achieved through consistency.

Assume you have a debt to the world, and you make payments through regular, consistent content. And the world rewards you with a greater credit score, or larger audience. With a larger audience you can do bigger things, similar to the expanded finance options of great credit scores.

It’s not just blogging.

Take the music scene. Music is intellectual property. It is content. It works the same as novels and blogs. There are some great, timeless bands that sell CDs forever. But for most bands, once they stop creating new music they fall off and people are on to the next thing. Artists produce entire albums for their fans, but unless they are touring and putting out fresh singles, they may vanish.


You may be like me. I am a: “set a goal, attack it with all my might, crush it, move on” kind of guy. That’s a practice that has served me well since I read The One Thing by Gary Keller (one of my favorite books ever). That’s how I approached my novels. I forsook everything else while I worked on them.

The content game doesn’t work like that. I can’t just show up, CRUSH THIS BLOG POST, then move on to the next goal. It is much harder to consistently do the little things than to absolutely slam your way through one giant goal like a madman. I think so, at least.

Maybe you feel like you’re spinning wheels in your projects. Maybe you anticipate home runs that keep flying foul. Maybe you wonder why your “credit score” is still low. Or where your audience is. Consider maybe that your issue is you aren’t making regular, consistent payments. As counter intuitive as it sounds, perhaps you are neglecting the daily little things while getting hung up on the big picture? Maybe that’s why it feels like interest keeps accumulating and your debt pile keeps mounting.

About the author

Kyle Milligan

I'm Kyle Milligan. I really enjoy writing. I wrote a couple novels (The Hang-Ups and Hangovers series) and now I blog frequently on a bunch of different websites. I also enjoy lifting heavy things and and writing about it.

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